The Process
Simple by design. Powerful by result.
We built 501c Capital around one guiding principle: the organizer should get paid in full, and the process should require nothing extra from your team.
1
Integration
We connect to your registration platform — or work alongside it
501c Capital integrates with your existing event registration platform — including Cvent, Swoogo, Momentive, and others — so a financing option appears directly in your checkout flow, alongside your standard payment methods. For organizations whose platforms don't support direct embedding, we provide a co-branded financing link that can be shared with exhibitors at any point in the registration process. Either way, your team manages nothing new.
Two delivery options: Embedded checkout widget (appears inline at payment step) or a dedicated co-branded financing link (shared via email, invoice, or your exhibitor portal). We'll recommend the right fit for your platform.
2
Exhibitor Experience
Exhibitors apply in minutes at checkout
When an exhibitor selects the financing option, they complete a brief application — no SSN required, no hard credit pull. A decision is returned immediately in many situations. Approved exhibitors choose their installment plan and confirm their purchase.
For the exhibitor: A straightforward checkout experience. They see their options, apply in a few clicks, and get an answer quickly.
3
You Get Paid
You receive up to 100% of the fee at close
Once an exhibitor is approved and their financing is confirmed, you receive up to the full booth or sponsorship fee at closing — just as you would from any cash-paying exhibitor. There is no waiting for installments, no partial payments, and no reconciliation to manage on your end.
The critical point: Your cash flow is essentially identical whether an exhibitor pays cash or finances through 501c Capital. We assume all default risk.
4
Ongoing
501c Capital manages everything from there
Installment collection, payment reminders, account servicing, and any collections activity are handled entirely by 501c Capital. Your organization has no ongoing administrative responsibility and no exposure to non-payment.
Your involvement after funding: None required. You're free to focus on running a great event.
The Process
What you gain. What you give up.
Adding 501c Capital to your registration process is a net positive by every measure that matters to an event organizer.
✅
You Gain
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Full upfront payment for every financed booking
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A larger addressable exhibitor base
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Zero collections or AR management
A new benefit to offer your exhibitor community
❌
You Give Up
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Nothing in cash flow or fee income
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No control over your registration process
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No existing vendor relationships
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Your Risk Exposure
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Zero exposure to exhibitor defaults
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Zero personal guarantee requirement
Zero balance sheet impact